How to Maximize Email Marketing Success

Permission-based email marketing has a higher return on investment than unsolicited email, direct mail, or traditional advertising and has revolutionized the way we do business. Backed by measurable results, studies show email marketing is the marketing tool of choice for businesses looking to attract, retain, and grow loyal customer bases. Businesses all around the world use email marketing to:

Boost sales Generate leads

19 quick tips to help jazz up your email subject lines

Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients.

After all, your subject line is the first impression you have on the recipient. It’s time to shine through their inbox and get your email content opened, read and clicked! Here are 19 quick tips to help jazz up your email subject lines.

Tip #1: Keep it short and sweet. Your subject line should be a maximum of 50 characters. It may prove difficult to get your point across in so few words, but it’s effective.

The Top 10 Email Marketing Tips

If you're considering implementing an email marketing program or are currently emailing but experiencing underperformance, Comm100 provides you in this article with a list of 10Email Marketing tips that will assure improvement in your email marketing campaigns.

15 Email Marketing Tips For Small Businesses

Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind.

Make it easy to subscribe. Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don’t go crazy with the required fields. A too-long subscribe form might scare people off.

Email Marketing 11 great tips you should think about and implement

According to KissMetrics, a customer intelligence and web analytics company, "Email has nearly three times as many user accounts as Facebook and Twitter combined." In fact, it reaches 2.9billion people. Email marketing isn't just important, it should be a key tactic built into every organization's marketing plan. When it comes to both customer retention and customer acquisition, email can be instrumental. In this article I am going to discuss 11 great tips you should think about and implement right away.

Tips To Grow And Maintain A Healthy Email List

Of the many challenges facing email marketers, one of the first hurdles to overcome is growing your list and maintaining it moving forward.

For many novice marketers, establishing a list from nothing can be a daunting task. And for experienced marketers, keeping a list healthy can make for one large headache — industry averages show that lists can churn considerably each year.

Here are a few tips and tricks for getting your list started and keeping growth up over the course of your email marketing campaigns.